Privacy Policy

This Privacy Policy explains how Boretta Fence collects, uses, and shares your personal information when you visit or make a purchase from www.borettafence.com (the “Website”).

When you visit our Website, we automatically gather certain details about your device, such as your web browser, IP address, time zone, and some cookies installed on your device. As you browse, we also collect data about the web pages or products you view, how you navigate to the Website (e.g., referring websites or search terms), and how you interact with the Site. This is referred to as “Device Information.”

We use the following technologies:

• Cookies: Data files placed on your device or computer that often include an anonymous unique identifier.
• Log Files: These track actions on the Site, capturing details such as your IP address, browser type, internet service provider, referring/exit pages, and timestamps.
• Web Beacons, Tags, and Pixels: These electronic files log information about how you browse the Site.

When you make or attempt to purchase through the Site, we collect certain information such as your name, billing and shipping addresses, payment details (including credit card numbers), email address, and phone number. This is called “Order Information.”

In this Privacy Policy, “Personal Information” encompasses Device and Order Information.

We use your Personal Information to:

• Fulfill orders placed through the Site, including processing payments, arranging shipping, and providing order confirmations or invoices.
• Communicate with you regarding your orders or inquiries.
• Screen orders for potential risk or fraud.
• Provide marketing or advertising materials related to our products or services that are aligned with your preferences.

We use Device Information specifically to:

• Identify and mitigate potential risks and fraud (e.g., via your IP address).
• Improve and optimize our Website by analyzing customer interactions and evaluating marketing performance.

We may share your Personal Information with third-party services to facilitate our operations. We may also share your Personal Information when required to comply with legal obligations, such as responding to subpoenas or protecting our rights.

We may request your email address if you download any content from our Site. By providing this, you consent to follow-ups from our team (e.g., estimators or specialists) to assist with your pricing or specification needs. However, your email will not be added to a mailing list unless you explicitly opt in. You may opt out of follow-ups at any time.

Our Website does not alter its data collection practices in response to “Do Not Track” signals from your browser.

When you place an order through the Site, we retain your Order Information for our records unless you request its deletion.

We may update this Privacy Policy occasionally to reflect changes in our practices or for operational, legal, or regulatory reasons. Updates will be posted on this page.

If you have any questions about this Privacy Policy, need more details about our practices, or wish to make a complaint, please contact us at info@borettafence.com.